BTCPower Leads the Charge with Scoop
EV Market is Growing Beyond Expectations
Market research organizations around the world continue to raise their EV growth forecasts as improving battery technology continues to challenge previous assumptions. The Global Electric Vehicle Market is estimated to grow from approximately 3.2M units in 2019 to reach nearly 27M units by 2030, at a CAGR of 21.1% (source) Widespread access to a reliable network of EV Chargers is arguably one of the most critical enablers of EV adoption and can further accelerate the growth curve.
It is therefore no surprise that the competition in the EV Charging market is heating up. What has further spurred activity in this area is the ambitious goals set and contracts awarded by VW’s subsidiary Electrify America. Funded to the tune of $2 billion as settlement from Volkswagen’s diesel emissions settlement in 2016 (so-called “Diesel Gate”), it has a stated aim of building hundreds of EVC stations and putting in place a whopping 2,000 chargers by the end of 2019.
BTCPower (Broadband TelCom Power, Inc.) is a US company based in Santa Ana CA. and is a leader in the North American electric vehicle charging market. BTCPower is also one of the primary providers of EV Charging equipment to Electrify America. Recently BTCPower chose Scoop as the platform for performing a variety of installation, preventative maintenance, service and troubleshooting activities.
“We are proud of the fact the BTCPower has chosen the Scoop® platform to mobilize and automate their field operations. Leveraging our advanced technology, we see tremendous potential in the EV charging and infrastructure market as consumers and businesses awaken to the need to reduce carbon emissions by switching away from IC vehicles.”
As EV Chargers become more sophisticated, the complexity of installation projects as well as maintenance and service procedures continues to edge up. Even though operating an EV Charger is a simple process from the consumer’s point of view, under the hood, a rather impressive combination of subsystems have to all work well and in concert to deliver the desired results. This added complexity coupled with the high demand for skilled electricians and field technicians has given rise to a number of growing pains for leading EVC providers. As with any other growing industry, EVC business is a land grab. Ultimately, winners and losers will be determined by the scale that they can achieve and thus their ability to reap the economic benefits of their size and reach.
We are proud of the fact the BTCPower has chosen the Scoop® platform to mobilize and automate their field operations. Leveraging our advanced technology, we see tremendous potential in the EV charging and infrastructure market as consumers and businesses awaken to the need to reduce carbon emissions by switching away from IC vehicles.
Operational Challenges Faced by EV Charging Firms
As EV Charging installation and maintenance companies grow, they face challenges typically centered around their ability to scale their initial success and respond to rising demand, while maintaining quality and consistency of service. These challenges are not unique and in fact are ones that our team of operation specialists at Scoop has witnessed in the rapidly growing solar and battery storage markets.
“Whenever you try to scale an operation rapidly, you start to see that the methods that got your organization to a 10-15 projects a month, gradually become less effective and won’t get you to 50 or 100 projects a month. You can feel it in the way the team responds. When the right tools and processes are put in place, efficiency goes up, communication clears up and capacity to take on more projects re-appears, it is a sign that you are pushing on the right pedals, standardizing, organizing and automating manual steps, giving you the capacity to grow again.” said Mojgan Givi, CTO and VP Customer Success at Scoop Solar.
The problem is not a lack of software. In fact many EV Charging companies have invested heavily into their IT systems including CRMs, Project Management, Remote Monitoring and ERP systems. The problem is that these systems are often not not designed for the realities of field work thus creating disconnects and gaps in how data, communication and work flows through the organization.
“When you have 70-80% of your workforce out there in the field, with a growing proportion consisting of external partners and contractors, it is irrational to expect software designed for office employees with fixed jobs is going to work well. Working in the field with distributed, multi-organizational teams is special, it has a different set of dynamics, pressures and constraints and therefore needs its own software approach and design. This is what we have focused on with our technology.” said Sardary
Below is a quick summary of key challenges and ways in which the Scoop platform is helping companies such as BTCPower: