Growth Marketing & Demand Generation Specialist
As we continue to expand, we are seeking a highly skilled and motivated specialist to take ownership of strategic Go-To-Market (GTM) initiatives that directly impact revenue growth and expansion into new markets.
About the Opportunity
You’ll take ownership of strategic Go-To-Market (GTM) initiatives that directly impact revenue growth and expansion into new markets. This role is built for someone equal parts analyst, planner, and hands-on operator. You’ll be expected to design programs, gather feedback from leadership and cross-functional teams, test quickly, learn from data, and scale what works—with the freedom to lead your projects and the accountability to deliver results. The ideal candidate is a data-driven marketer with a proven track record of driving growth in fast-paced environments who thrives on innovation and collaboration.
We’re looking for someone who:
- Is entrepreneurial, analytical, and resourceful: Someone who figures things out with limited resources and consistently gets things done.
- Thrives on ambiguity: Solves complex problems they’ve never seen before and embraces designing programs where no playbook exists.
- Excels in fast-paced environments: Brings exceptional organization, time management, and execution capabilities.
- Drives expansion: Wants to play a defining role in helping Scoop scale upmarket and expand our footprint.
- Seeks growth and accountability: Eager to prove themselves as a future leader within a high-growth company.
Responsibilities
Customer Journey Automation
Design and manage lifecycle campaigns that guide prospects and customers through onboarding, adoption, and expansion, using automation and AI to deliver timely, personalized engagement.
GTM Growth Campaigns
Develop and execute creative, multi-touch campaigns to reach new ICPs and support upmarket expansion, working closely with Sales and CS to align efforts with revenue goals.
Customer Communications & Advocacy
Lead customer communications across email, newsletters, and product updates while building programs that highlight success stories, encourage advocacy, and strengthen market positioning.
Product Marketing Support
Translate product updates into clear, customer-centric communications and enablement content that drive adoption and support self-serve usage.
Webinar Operations
Plan and execute customer-facing webinars and spotlight programs that showcase expertise, share customer success, and build brand credibility.
Qualifications & Experience
Required Qualifications
- Bachelor’s degree or above in Marketing, Business, Communications, or related field from a top-tier university or program.
- Proven B2B SaaS marketing experience across English-speaking markets (US, Canada, UK) and EMEA.
- Demonstrated experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth environments.
- Ability to connect marketing initiatives directly to GTM strategy, revenue growth, and expansion into new ICPs.
- Strong understanding of how AI and workflow automation enhance personalization, efficiency, and scale.
- Comfortable using analytics tools (HubSpot, GA4) to evaluate campaign performance. Can interpret results, pivot fast, and scale what works.
- Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up.
- Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners.
- Excellent written and verbal communication skills for crafting clear, compelling messages.
- Strong attention to detail in ensuring brand consistency across all marketing materials.
- Comfortable wearing multiple hats and adapting quickly to shifting priorities.
Compensation
- Competitive monthly contract compensation (Brazilian Real or local currency)
- Long-term engagement with growth opportunities
- Exposure to increased ownership and potential leadership opportunities as the team expands globally
Join us in shaping the future of renewable energy technology.
Frequently Asked Questions About Scoop
Scoop is on a mission to empower the renewable energy & electrification revolution by helping solar and renewable energy companies scale efficiently. Our no-code Central Operations Hub streamlines operations automates workflows, and integrates seamlessly with existing tools. Purpose-built for field operations teams, Scoop enables businesses to accelerate growth while maintaining operational efficiency & profitability.
- Competitive salary & on-target earnings (OTE).
- Fully remote work from a fixed home office.
- Health, dental, and vision insurance (Canada only)
- Health and wellness spending account.
- Professional development opportunities.
- Collaborative and innovative work environment.
- Passionate entrepreneurial driven team with a clear mission.
- A work environment that values you individually and your contribution as a team member.
- The opportunity to be a part of a growing world-class team pushing the limits of technology, renewables and business strategy.
- A culture and management style rooted in transparency, empathy, personal responsibility and team accountability.
- Space to be creative, experiment and innovate.
- Massive career growth and advancement opportunity as the team grows rapidly.